Welcome stamps
Start customers at 2/10 or 3/10 so joining feels immediately valuable.
Retention logic
The mechanics that keep
the second card alive.
The hardest part of loyalty is not the first stamp. It is keeping progress meaningful after the first reward is claimed.
Built-in logic 4 loops
Welcome, continuity, referral, Mega Reward.
Why it matters
A blank new card quietly kills momentum.
Webbership gives customers progress early, carries momentum forward, and creates something to anticipate beyond the next reward.
- Welcome stamps make the first card feel started
- Continuity stamps reduce the post-reward drop
- Mega Rewards give regulars a longer-term target
Mechanics
Retention features that are included.
Continuity bonus
When a card completes, the next card starts with progress already on it.
Referral stamps
Reward the existing customer and the friend when someone joins from a shared link.
Mega Reward
Every fifth card can become a special reward card with different anticipation.
Principle
Good loyalty should feel generous without being leaky.
The mechanics reward real visits and real referrals, not unverifiable birthdays or coupon hunting.