Realistic window
A café may need a different rhythm than a salon, restaurant, or bakery.
Expiry rules
A reason to return,
without stale promises.
Stamps and earned rewards both need a clear lifecycle. Webbership can expire inactive progress, show claim-by dates for earned rewards, and stop expired rewards from being claimed.
Return Claim by
Choose the window that matches your business rhythm.
Why it matters
Loyalty needs rhythm, not only accumulation.
If progress and rewards have no time limit, customers can postpone forever and owners lose sight of what is still owed. A well-chosen expiry window keeps the program active without turning your brand into a coupon machine.
- Set expiry windows for inactive stamp progress and earned reward claims
- Show reward claim-by dates on the card and in member/admin views
- Send reminder touches before expiry, then reject expired unclaimed rewards automatically
How to use it
Good expiry creates urgency, not panic.
Claim-by date
Earned rewards can show a visible claim deadline, including on the Wallet pass.
Reminder sweep
Webbership can send useful reminder touches before the claim window closes, instead of relying on staff memory. And when a time-window promotion opens, members without a card automatically get one — no manual issuing.
Live guard
Expired unclaimed rewards are hidden or rejected by current state, so correctness does not depend on a scheduled sweep running at the exact minute. An expired card never blocks a sale: on the next stamp, Webbership automatically issues a fresh card.
Principle
Expiry should protect the habit, not punish the customer.
Used well, expiry creates a return nudge and keeps reward liability honest. Used badly, it breaks trust. Webbership treats expiry as a business setting with visible dates, reminders, and clear claim rules, not as a trap.