Realistic window
A café may need a different rhythm than a salon, restaurant, or bakery.
Stamp expiry
A reason to return,
without sounding desperate.
Stamps that never expire can turn loyalty into a forgotten drawer. Configurable expiry gives customers a clear reason to come back.
Return 30-90 days
Choose the window that matches your business rhythm.
Why it matters
Loyalty needs rhythm, not only accumulation.
If progress has no time limit, the customer can postpone forever. A well-chosen expiry window keeps the program active without turning your brand into a coupon machine.
- Set the right expiry window for your business
- Customers can receive a Wallet notification before expiry
- Owners can see whether returns improve after activation
How to use it
Good expiry creates urgency, not panic.
Useful message
The notification should remind customers about progress, not feel like a loud promotion.
Clear rules
Customers should understand progress has a time limit, not feel tricked.
Owner signal
Track whether expiry brings customers back or needs adjustment.
Principle
Expiry should protect the habit, not punish the customer.
Used well, stamp expiry creates a return nudge. Used badly, it breaks trust. Webbership treats it as a business setting, not a trap.