30-day plan
Start with a program staff will actually use.
Do not launch with too many rules. Pick a clear reward, place the QR where ordering happens, and watch whether people save the card to Wallet.
- Day 1: choose the reward
For coffee, a free drink or simple upgrade works better than rules full of exceptions.
- Week 1: put QR in the flow
QR at the register, on receipts, or near pickup. Customers should not have to search for the program.
- Week 2: train staff
The line should be short: scan the code, save the card to Wallet, we add stamps here.
- Week 4: read the first signals
Watch Wallet saves, completions, redeemed rewards, and customers close to the next reward.
What to watch
Do not count only created cards.
A created card is not loyalty. What matters is whether the customer returns, gets close to a reward, and whether staff uses the program consistently.
If many customers have 7-9 stamps but do not return, Wallet notifications and stamp expiry can create the right reason to come back.
Next step
Tie the launch to a calculation.
After the first data comes in, estimate how many extra visits the program needs to create to cover the subscription and reward.