Simple model
Start from numbers you can estimate.
You do not need a complex report. You need a conservative scenario and real data after launch.
- Estimate visits
Active monthly customers multiplied by average frequency gives the baseline.
- Return-visit lift
Apply a conservative lift, for example 5-10%, not an optimistic promise.
- Reward cost
Use the real cost to the business, not the selling price.
- Software cost
Add the subscription and extra locations, then see how many visits cover the cost.
What to watch
The Dashboard should confirm or correct the estimate.
After launch, watch completions, redeemed rewards, referrals, Wallet saves, and locations below average.
Careful
Positive ROI on paper means little if staff does not stamp consistently or the reward does not motivate return visits.
Next step
Use the calculator, then validate in practice.
The calculator shows the threshold. The Dashboard shows whether the program is moving toward it.