Wallet broadcast
A short message for customers with Wallet cards, useful for rewards, expiry, and carefully chosen campaign nudges.
Customer messages
The right message
for the right channel.
Wallet and email should not be treated as the same tool. Webbership separates short loyalty-card nudges from longer customer communication so each message fits the moment.
Channels Wallet + Email
Short Wallet broadcasts, email campaigns, targeting, and recipient history.
Why it matters
A loyalty message should have a reason to exist.
Customers do not need more noise. They need timely reminders when there is progress, a waiting reward, an expiring stamp window, or a business update worth reading.
- Wallet broadcasts stay short and tied to the loyalty card
- Email campaigns have subject and message fields for longer communication
- Target customers by Wallet status, stamp progress, reward readiness, inactivity, or specific member selection
Controls
Separate channels make the owner workflow clearer.
Email campaign
A separate email surface for messages that need a subject line and more context than a Wallet update.
Targeting
Send to all members, Wallet holders, customers above a stamp threshold, reward-ready customers, inactive members, or a selected list.
History
Sent messages keep recipient counts and history, so communication stays part of the loyalty operation instead of a one-off blast.
Principle
Customer communication should feel earned.
Webbership gives owners message controls, but the product philosophy stays restrained: use Wallet for loyalty-card moments, use email when the message needs room, and avoid turning loyalty into background noise.